How customers become brand loyal, Marketing Management

Question 1:

Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive environment building brand loyalty is of crucial importance.

Referring to consumer behaviour theories, you are required to explain

a) how customers become brand loyal
b) why are customers not loyal to the same brand all the time

Question 2:

‘I don't believe there is any real difference in the way customers behave when they are individuals, and in the way they behave when they are organisations' you hear a colleague say.

How far do you agree with your colleague's views?

Posted Date: 12/2/2013 2:54:36 AM | Location : United States







Related Discussions:- How customers become brand loyal, Assignment Help, Ask Question on How customers become brand loyal, Get Answer, Expert's Help, How customers become brand loyal Discussions

Write discussion on How customers become brand loyal
Your posts are moderated
Related Questions
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a

Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area


I am in very critical condition. i am in bachelore level for 8th semester with the assignment of completion of research based report and i am unable to collect all information in m

1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

Q.   Explain market segmentation?  Tell need to segment the markets? O R Clarify th e term market segmentation & briefly explain the need to segment the market? A

How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r

Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th

2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.