How customers become brand loyal, Marketing Management

Question 1:

Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive environment building brand loyalty is of crucial importance.

Referring to consumer behaviour theories, you are required to explain

a) how customers become brand loyal
b) why are customers not loyal to the same brand all the time

Question 2:

‘I don't believe there is any real difference in the way customers behave when they are individuals, and in the way they behave when they are organisations' you hear a colleague say.

How far do you agree with your colleague's views?

Posted Date: 12/2/2013 2:54:36 AM | Location : United States







Related Discussions:- How customers become brand loyal, Assignment Help, Ask Question on How customers become brand loyal, Get Answer, Expert's Help, How customers become brand loyal Discussions

Write discussion on How customers become brand loyal
Your posts are moderated
Related Questions
typesa of branding like producer''s name,picture-figure,name of product,colour

how would you forecast worldwide demand for tea bag machine

Explain Henry Assael Model of buying decision behaviour along with the diagramn..

What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main

Question 1: Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries. a) Iden

corelate the term engeneering and managerial economics

i)  The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e

What are the advantages of product development

how is building brand in a business context different from doing so in the consumer market?

Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?