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Q: How can you explain Information Processing?
Ans:
A customer can acquire information from several sources:
The usefulness as well as influence of these sources of information will vary by product and by customer. Research suggests that customer value and respect personal sources in excess of commercial sources (the influence of 'word of mouth'). The confront for the marketing team is to identify which information sources are mainly influential in their target markets.
discuss perception of risk is critical to the customer whem making a puchase decision.
Explain the Conceptual and Empirical Research Conceptual research is associated to some abstract ideas of theory. It is normally used by thinkers and philosophers to develop n
identifying major alternative
Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
Q. How clear are indications of quality? The amount of effort a consumer puts into searching depends on a number of factors such as the market (how numerous competitors are t
Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv
Ii is experienced that sometimes a vaguely formulated problems introduces many difficulties in proper decision making as well as to conduct true and relevant research. A proper def
consumer behaviour helped groupon
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d
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