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What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?
#ques1. “Consumer mind is a Black Box” –Discusstion..
E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
identifing brand personality in consumers mind
consumer mind is a black box
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
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