Health care equipment on accelerometer for old age adult, management, Management Theories

The United States based company HeaLTH Care Inc. has developed a new electronic monitor for elderly patients (personal accelerometer) that transmits an alert to care providers when they fall over or experience an extended period where they are unsteady on their feet. It looks like a broach (2x3cm and 1cm thick) and is worn either pinned to the persons’ attire or clipped to their belt. The product will retail in the US for around USD$2,500.00. They wish to target all aged care/nursing home patients or stay at home patients aged over 65+ years of age that use monitored homecare services. They anticipate Australia will represent a good market to commence international distribution.


Question 1
To confirm if this should be the target for their next market entry strategy:
a Undertake a comparative analysis of the market potential indices for Australia and two emerging markets, Brazil and Hong Kong. Be sure to add indices that are relevant to the healthcare and/or ehealth market.

Posted Date: 2/22/2012 7:15:54 AM | Location : United States







Related Discussions:- Health care equipment on accelerometer for old age adult, management, Assignment Help, Ask Question on Health care equipment on accelerometer for old age adult, management, Get Answer, Expert's Help, Health care equipment on accelerometer for old age adult, management Discussions

Write discussion on Health care equipment on accelerometer for old age adult, management
Your posts are moderated
Related Questions

Critically analyze Mr. Vincent?s reasoning.

types of service assets

Rohit joined ABC Ltd., a heavy engineering unit, having a turnover of about Rs. 20 crores, in the junior management cadre as a direct recruit. During his tenure with the company, R


Management - meaning and scope  It is very difficult to accurately define management. There is no universally accepteddefinition of management. Management involves both acquis

I am reading the case make-to-order automoblies at gm''s gravatai plant and I can''t figure out how to answer the following question: what sort of problems do you see with this typ

Case Study: The third general type of exploratory research is the case methods. This research method has long been considered soft or non-scientific but with the modern surge

John Kamangu, manager of a Nairobi City branch office of the state department of motor vehicles, attempted to do an analysis of the driver's license renewal operations. various ste

give an account of emerging trends in management