Handbills and coupons
Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compile a number of small-size handbills in booklets of coupons. This does lessens the distribution costs of your handbill but there is a danger you will get lost among all of the other advertisers comprised in the booklet.
Frequently, letter-size handbills are inserted into newspapers such as flyers but this is often very costly for small businesses. More often, target handbills to residential areas and delivered secretly by distribution companies.Handbills are really a shotgun method to getting your message across. It is typical for a business to obtain a ½% return on the number of flyers distributed.