Group discussion - type of qualitative method, Management Theories

Group Discussion:

The second qualitative methods mentioned above is group discussions (Also referred to as focus groups). In this types of research method the researcher can get together with several respondents at the same time and initiate a discussion on a certain topic. The opinion of the respondents are considered as information and analyzed later on. This method differs from other methods such as in depth interviews in the sense that here the interaction is not only between the interviewer and the respondent but also among the respondents. It is also considered as a relatively cheap and convenient way of gathering information from several respondents in a short time.

Here we should be aware of the influence that the group itself will have on the discussion and information that is exchanged. The discussion is influenced by the size of the group its composition, the personalities of the people of the people involved the roles they are asked to play the physical and geographical arrangement of the meeting and the chemistry between the interviewer and the group or individuals. It is thus apparent that information gathers by this method will be different from information gathered through historical review and case studies. However this methods is widely used in some research cultures for example in the U K this methods is so widely used that it is regarded as synonymous with qualitative research. In our opinion however the case study methods( also called in depth interviews) is becoming extremely popular in business studies.

Posted Date: 2/12/2013 1:35:23 AM | Location : United States







Related Discussions:- Group discussion - type of qualitative method, Assignment Help, Ask Question on Group discussion - type of qualitative method, Get Answer, Expert's Help, Group discussion - type of qualitative method Discussions

Write discussion on Group discussion - type of qualitative method
Your posts are moderated
Related Questions
Communication Channels: Communication channels are the basic physical terms by which you communicate your message to your future audience (e.g., memos, speeches, one-on-one me

INTRODUCTION  You have learnt about scientific  management of libraries in Unit I. One of the managerial  functions, viz., organising, involves analysing, combining and coordi

trace the historical evolution of operations management mainly from rural agricultural area of the artisans to the present industrial revolution.

The environmental stressors have a great impact on work performance and adjustment  of the individual in an organization. Discuss the dissimilar categories of environmental  stress

how to sammurize a management theory case study

The knowledge management plan can be focused on the student's own organization or a selected case study firm (with approval of the lecturer). The intent of the plan is to develop r

Apply general attribution theory to analyze and explain each party''s attitudes and conclusions. Hint: Use consensus, consistency, distinctiveness, and the fundamental error. 2. Ex

Contribution Margin: A common  of a firm's profitability and performance, this is a calculation of how much a firm's revenues exceed its variable costs of production, and ther

Advantages of Secondary Data: 1. Economy: Such data are cheaper. The amount of money spent in acquiring secondary data is generally a great deal less than needed to obtain pri

Q. What is decision making? Decision making is classified as the selection of a course of action among alternative courses of action. Decision making have to be rational. Decis