Global marketing, Marketing Management

Global Marketing

The activity of a global corporation  that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers  (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.

Posted Date: 10/17/2012 3:17:32 AM | Location : United States







Related Discussions:- Global marketing, Assignment Help, Ask Question on Global marketing, Get Answer, Expert's Help, Global marketing Discussions

Write discussion on Global marketing
Your posts are moderated
Related Questions
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra

Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He

Evaluating the degree of urinary obstruction: D.P. is a 63-year-old man who has been experiencing progressive difficulty with initiating the urinary stream and frequently need

strategies to apply product line filling?

How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through

What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma

Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C

is product a yype of service

What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri

how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?