Global marketing, Marketing Management

Global Marketing

The activity of a global corporation  that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers  (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.

Posted Date: 10/17/2012 3:17:32 AM | Location : United States

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