Global marketing, Marketing Management

Global Marketing

The activity of a global corporation  that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers  (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.

Posted Date: 10/17/2012 3:17:32 AM | Location : United States







Related Discussions:- Global marketing, Assignment Help, Ask Question on Global marketing, Get Answer, Expert's Help, Global marketing Discussions

Write discussion on Global marketing
Your posts are moderated
Related Questions
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni

What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing

State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar

Q. Describe requirement of studying buyer's behavior & what  is the influences  of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w

Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part

process involved in designing channels

Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai

will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.


What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro