Global marketing, Marketing Management

Global Marketing

The activity of a global corporation  that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers  (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.

Posted Date: 10/17/2012 3:17:32 AM | Location : United States







Related Discussions:- Global marketing, Assignment Help, Ask Question on Global marketing, Get Answer, Expert's Help, Global marketing Discussions

Write discussion on Global marketing
Your posts are moderated
Related Questions
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites


Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,

explain creative selling and its advantages

Should video game companies continue to alter their products to include other functions such as email?

critically analyse diesel''s marketing mix strategies?


Explain about the marketing effectiveness in strategic controlling.

Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict