Ghost shopper, Marketing Management

Ghost Shopper

Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's salespersons.

Posted Date: 10/17/2012 3:18:04 AM | Location : United States







Related Discussions:- Ghost shopper, Assignment Help, Ask Question on Ghost shopper, Get Answer, Expert's Help, Ghost shopper Discussions

Write discussion on Ghost shopper
Your posts are moderated
Related Questions
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h

Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season        2006             2007

Marketing functions and activities to facilitate your strategies formation and implementation of the game plan

What is marketing? a. B uilding customer value and satisfaction are at the very heart of current marketing thinking and practice. b. A very easy definition of marketing

images of differentiation tools in marketing

what do you understand by marketing management? explain its importance in modern business world

Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What