Ghost shopper, Marketing Management

Ghost Shopper

Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's salespersons.

Posted Date: 10/17/2012 3:18:04 AM | Location : United States







Related Discussions:- Ghost shopper, Assignment Help, Ask Question on Ghost shopper, Get Answer, Expert's Help, Ghost shopper Discussions

Write discussion on Ghost shopper
Your posts are moderated
Related Questions
explain consumer mind is a black box

To equip future accountants with the knowledge of integrating the information system of an organization.   Outcome: At the completion of the assignment, students should be able

What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv

What is test marketing and various approaches followed by FMCG companies

Nature of the marketing: 1.      Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a

What are the advantages of product development

Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo

Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence

Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun