Frederick herzberg''s dual factor, Marketing Management

Assignment Help:

Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment.

Hygiene factors contain pay, status, working conditions, rules and levels of supervision. If these are absent or poor (e.g. low pay, poor working conditions, restrictive regulations, high levels of supervision, etc.) dissatisfaction sets in and employees become demotivated. Positive hygiene factors by comparison may stop dissatisfaction but do not in themselves bring about motivation.

 •  Motivators are factors that satisfy (in Maslow's terms) mainly higher level requires such as recognition for doing a good job, a sense of achievement and opportunities for career advancement and/or responsibility, etc. Strong motivators can increase job satisfaction and, in turn, work place performance.

 


Related Discussions:- Frederick herzberg''s dual factor

Explain the term- fast-moving consumer goods, Explain the term- fast-moving...

Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep

Wants, Wants, needs and demands Needs: Human needs are the most fun...

Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing.  A human need is a state of felt deficiency. 1). Humans have many comp

Case study, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as email?

What is licensing in foreign marketing, What is licensing in foreign market...

What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company

What is marketing audit in mive, What is marketing audit in MIVE? Mar...

What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio

What is the meaning of product concept, What is the meaning of product conc...

What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi

Market and sales management, Market and Sales management End of Module ...

Market and Sales management End of Module Project Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what ex

What is probe what went wrong, What is probe what went wrong? Probe ’w...

What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s

Pepcid AC racing to OTC, have to do case study for Pepcid AC Racing to OTC-...

have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd