Four perspectives of the balanced scorecard, Strategic Management

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Four perspectives of the balanced scorecard

  • Customer perspective e.g. what should we do right for our customers and what do they value?
  • Internal perspective e.g. what should we excel at or improve internally to satisfy shareholders and customers?
  • Innovation and learning perspective e.g. how can we innovate and improve value?
  • Financial perspective e.g. how do we satisfy shareholders and create value for them?

 


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