Formulate qualitative forecast, Business Economics

Suppose you are the only market analyst in your company's management team. Your company belongs to the energy industry. It is an oil and gas company engaged in the exploration, development, acquisition and exploitation of oil and gas properties located in the United States. The Company has operations in four principal areas: Texas and Louisiana Gulf Coast, Rocky Mountains, Mid-Continent or Anadarko Basin, and eastern area of the United States. The Company produces natural gas and, to a lesser extent, crude oil and natural gas liquids. The Company also transports, stores, gathers and purchases natural gas for resale. It is concerned about the recent economic conditions in United States and wishes to obtain a qualitative forecast of sales in the upcoming third quarter of 2011. Even though some people believe that the uncertainty over the economy and the "Middle-East Crisis" may be of concern, you also plan to use the economic indicators published by the U.S. Bureau of Labor Statistics and the Conference Board to formulate your qualitative forecast. Explain with logical reasoning what factors might affect future sales of your product. How important are some or all of the economic indicators for your company? Which of these indicators would be most important in formulating your qualitative forecast? Explain your answer.

Posted Date: 3/2/2013 5:13:14 AM | Location : United States

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