Financial analysis, Finance Basics

Bell is considering two marketing options for the Canadian launch of their internet-based video streaming service in the first quarter of 2012.  

i. A  "soft" launch using primarily public relations, which may include intro/kick-off events, at an estimated a cost of $7 million.

ii. A "full" launch, using a large number of multi-media communication vehicles and marketing tactics that are high-production creative and saturated frequency, at an estimated cost of $25 million.

Based on the information you developed in section 3 a), b), and c) (above) regarding the market and segment sizes, determine and justify which approach Bell should take in launching this product/service in Canada (i.e. soft launch with primarily PR for $7 million or a full launch for $25 million).

Using the information in this background document and your own research, identify and discuss in sentence and paragraph form the key market and financial issues that are relevant to this launch.

 

 

 

Posted Date: 2/27/2013 5:30:12 AM | Location : United States







Related Discussions:- Financial analysis, Assignment Help, Ask Question on Financial analysis, Get Answer, Expert's Help, Financial analysis Discussions

Write discussion on Financial analysis
Your posts are moderated
Related Questions
Determine how much of a total loan payment applies towards principal and how much applies towards interest for a home mortgage of $177,219 with a fixed APR of 7.5% of 20 years

Development of Lease Finance in Middle Asia Reasons Why Lease Finance Is Not Well Developed In Middle Asia 1. Lease charges are generally prohibitive that is the cost

The information in the table below is available for a large fund-raising project. a. Determine the critical path and the expected completion time of the project. b. Plot the

#The following is the existing capital structure of Company XYZ Ltd. Ordinary shares at Shs.10 par 1,000,000 Retained 800,000 12% preference shares Shs.10 par 400,000 16% loan Shs.

where can I get money and how can I manage it

I need help with : an introduction to financial markets and institutions , 2 edition , brown, nesiba, burton

Government - Measuring Business Performance Government The Government is interested particularly in utility companies as KPLC, KPTC and such will offers public services -