Features of advertising, Marketing Management

Features of advertising

1. It is mass communication process every piece of advertising  gurantees satisfactionof  human wants and wnts  them from needs and desires advertisers manufactures and dealers use this mass media  to communicate the message to the target audience communication costs nd hence itis and as pervasive as is purely commercial

2. It is informative in action each and every advertisement is piece of information to the liseners readers  viewars and aniookers an advertisement nnounces the arrival of a new product talks about its special feature and explains the best use of the product thus helping the hesitant and undecided prospect to make the decision to by or not to by

3. It is a persuasive act persuasion is the power of advertising it is its stock or strength

Advertising is by very nature persuasive advertisingin any form contains persuasion because the major function of advertising copy and the art work is to persuade the reader or the listener or the viewer there is a kind of logical process of persuasion known as  A i d A formul that is an advertisement draws the ATTENTION creates INTEREST converts interst into DESIRE and DESIRE into ACTION thus advertising is the greatest art of persuasion

4 It is a competitiveact ACT in tody s world of business competition is keen acut and cut throat in each line of activity there are many maanurfactures and is but natul that they want to push their products and services to the maximumextant whit profit to them and satisfaction tothe consumers compe tition is of two types namely quality and price to be brought to the notice of the target audiencean

5. It is not the part of product most of use have a very strong and worng idea that advertising is thepart of product or a service that we pay for it it is true that product price includes advertidsing cost but we do not consume advertising is the total benefit that the consumerderives througs an h the use of a product or a service

6) It is paid for Advertising as an activity is not possible free of cost if it is not paid for it is a publicity or a propaganda or a rumor where the person may or may not spend Advertising as an act of persuasion is delieate and planned one and the sender of the message has to foot the bill whaterever may be the media each medium and media vehical costs the aadvertiser by its very nature it is paid from of presentationof an idea product or a service in an indirect way

7. It has identified sponsor each and every advertisement is sponsored by a marketer or dealier on behalf  of manufactures  his identity is know  that i  ison each protstisingtisingduct package of advertisement copy in any form we  to know about the name of the advertiser may be the manufacturer or the marketer through the name brand or logo

8. it is non  personal presention Advertising is an impersonal attempt to present the message regarding a product or a service or an idea that is the advertiser makes use of convenient and  vaiblemedia and media vehicle tio pass on his ad message to the target  audienceorlarget market  that is way it is calledas salesmanship in point other words the manufacture and consumersare not in director personal contact with  one another  thus no tata batab bhagat  ram dalimia garwar egodrej   damania singhania chand and so comes personally to tell about their product service and ideas.

Posted Date: 9/19/2012 9:13:11 AM | Location : United States







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