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Question:
You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of 75%.
a. Discuss the geographical classification of markets as per the World Tourism Organisation?
b. Outline and explain your human resource planning approach?
c. Outline the different components of a marketing plan that you would gather data to achieve the targeted occupancy rate.
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
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