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QUESTION 1
(a) Describe the theory of Behaviourism and Media effect, using day to day situations as examples.
(b) (i) Explain what you understand by the term subculture?
(ii) Define Interactionism theory and its effect on communication.
QUESTION 2
What is Media, society and culture theory? What are their connections and conflicts?
QUESTION 3
How does 'Audience Theory' contribute to the process of communication?
QUESTION 4
Delineate the multi-step flow theory of Communication.
The major environmental pressures are summarized as the three Cs Customers competition and change. 1. Customers today known what they want what they are willing to pay
Satine Enterprise Ltd. a) Reducing balance method: Year Depreciation Net Book Value 0 0 $25,000
Question 1: (a) What do you understand by the term Entrepreneurship? Briefly describe three forms of entrepreneurship. (b) Describe four values that a company creates for it
QUESTION a) Briefly explain the following two methods of e-procurement: i. Reverse Auctions ii. Industrial Malls b) Elaborate on three characteristics essential for e-
QUESTION 1 (a) Businesses are increasingly exposed to scrutiny and criticisms. Discuss four strategies which can be adopted by businesses to respond to these criticisms (b)
What do you mean by Managerial Motivation? Managerial Motivation: This motivation is the means or inducements that impel or inspire a person to intensify his willingness
What are the barriers to successful communication? Barriers to Successful Communication: A barrier to successful communication does not allow the transmission of accurate
a) Explain leadership styles to fit cultural differences and effectively operate in global markets. b) Explain the principal theories of leadership and motivation, and Explain t
What types of problems are solved by breakeven analysis? Breakeven Analysis assists solving the given types of problems as follows: 1. What volume of sales will be essentia
Question 1: a) Explain how a business could carry out market research. b) Describe the difference between selling and marketing. c) Describe the 4 main international mark
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