Explain types of on-line advertising, Marketing Management

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Question 1

(a) Define Business Ethics.

(b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Support your answer with examples.

Question 2

(a) (i) Define marginal analysis for promotional activities in Marketing Communication

(ii) Discuss five main drawbacks associated with this approach.

(b) Define ‘competitive parity' and state two disadvantages of this technique.

Question 3

(a) Explain five types of on-line advertising

(b) Analyze five strengths and five weaknesses attributed to Web-sites.


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