Explain the term- market exchanges, Marketing Management

Explain the term- Market exchanges

Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exchanges. They have a short-term orientation and are motivated mainly by self-interest. When a consumer purchases a bag of Walkers Crisps, a brand they don't buy regularly then a market exchange can be identified.

Posted Date: 9/18/2013 5:06:54 AM | Location : United States







Related Discussions:- Explain the term- market exchanges, Assignment Help, Ask Question on Explain the term- market exchanges, Get Answer, Expert's Help, Explain the term- market exchanges Discussions

Write discussion on Explain the term- market exchanges
Your posts are moderated
Related Questions
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver

Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1.       To offset future uncertainties: future is always wrapped i

Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema

Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv

Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa

Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business

Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w

What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign

What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid