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Q. Explain the Stages of Product life cycle?
Stages of Product life cycle.
a) Introduction stage - Advertising for consumers and Personal selling for middlemen.
b) Growth Stage - Advertising for consumers and Personal selling for middlemen.
c) Maturity Stage - Advertising and sales promotion.
d) Decline Stage - Cut in promotion expenses and Personal contact with a few customers.
e) Obsolescence - No Communication.
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