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Question:
(a) Explain the purpose of internal marketing.
(b) Identify the three levels organizational culture and discuss the importance organizational culture for successful marketing communications.
(c) (i) Explain the term ‘strategic credibility'.
(ii) Describe briefly the elements of strategic credibility.
(d) Explain how the functional capabilities of an organization impact upon an organization marketing communications.
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
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taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
factors affecting the product life cycle
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