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Question :
(a) Differentiate between the terms "efficiency and "effectiveness" within the management context.
(b) Identify and clearly explain the four most common challenges of global competition that effective managers need to work around.
(c) Discuss the various functions which constitute the process of management.
(d) Using a relevant example, explain the key situational factors determining the leader's effectiveness.
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1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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