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Question 1:
The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forthrightly with the news media, the community and employees at large. With this in mind explain the key factors to successful crisis management.
Question 2:
(a) Show the various issues that make an effective news release. (b) What are the required considerations when planning a press event?
Question 3:
Enhancing credibility and winning trust must be the primary employee communications objectives nowadays. What elements would you consider in coming up with an employee strategic communication program and enumerate on the tactics that you will employ to enhance communication with this public?
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Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
list out secondary sources of information while pursuing market research.
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
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What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
Illustration of 3C of Marketing Triangle
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
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