Explain target marketing strategy or product levels, Marketing Management

1. Discuss Lipton's bases for segmenting Lipton's consumer markets.

2. Examine Lipton's target marketing strategy from the product offering seen above.

3. Explain and determine the factors that influence the characteristics of consumers who frequently drink tea.

4. Discuss the three product levels of Lipton's tea. Use a diagram to illustrate your answer.

5. (a) Assuming the market share of Lipton's tea has fallen dramatically. As the marketing manager of Lipton Tea in Malaysia, recommend ways you would promote the tea.

(b) Determine the factors that would determine the success of your integrated marketing communication project.

Posted Date: 2/15/2013 6:04:23 AM | Location : United States







Related Discussions:- Explain target marketing strategy or product levels, Assignment Help, Ask Question on Explain target marketing strategy or product levels, Get Answer, Expert's Help, Explain target marketing strategy or product levels Discussions

Write discussion on Explain target marketing strategy or product levels
Your posts are moderated
Related Questions
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder.  A firm uses different tools for its promotional activ


what is test marketing and various approcehes that are followed by FMCG companies in test marketing

Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under

Answer for a caselet


brief explanation on positioning

What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc

Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly

How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.