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1. Discuss Lipton's bases for segmenting Lipton's consumer markets.2. Examine Lipton's target marketing strategy from the product offering seen above.3. Explain and determine the factors that influence the characteristics of consumers who frequently drink tea.4. Discuss the three product levels of Lipton's tea. Use a diagram to illustrate your answer.5. (a) Assuming the market share of Lipton's tea has fallen dramatically. As the marketing manager of Lipton Tea in Malaysia, recommend ways you would promote the tea.(b) Determine the factors that would determine the success of your integrated marketing communication project.
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
“Consumer mind is a Black Box”
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