Explain target marketing strategy or product levels, Marketing Management

1. Discuss Lipton's bases for segmenting Lipton's consumer markets.

2. Examine Lipton's target marketing strategy from the product offering seen above.

3. Explain and determine the factors that influence the characteristics of consumers who frequently drink tea.

4. Discuss the three product levels of Lipton's tea. Use a diagram to illustrate your answer.

5. (a) Assuming the market share of Lipton's tea has fallen dramatically. As the marketing manager of Lipton Tea in Malaysia, recommend ways you would promote the tea.

(b) Determine the factors that would determine the success of your integrated marketing communication project.

Posted Date: 2/15/2013 6:04:23 AM | Location : United States







Related Discussions:- Explain target marketing strategy or product levels, Assignment Help, Ask Question on Explain target marketing strategy or product levels, Get Answer, Expert's Help, Explain target marketing strategy or product levels Discussions

Write discussion on Explain target marketing strategy or product levels
Your posts are moderated
Related Questions
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro

Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo

Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response".  C

explain the various approaches better followed by smcg companies in test marketing?

What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i


hitting competitive brands may leave a negative impression on the customers? Justify your answer.

Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m