Explain product strategy for ensuring growth of the firm, Marketing Management

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Question 1:

You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes:

a. an evaluation of its current portfolio of products by using any portfolio management tool of your choice

b. recommended product strategy for ensuring growth of the firm.

Question 2:

You have been recently appointed as Marketing Communication Manager of an organization of your choice. The Marketing Director has drawn your attention to a research that has concluded that the main problem of the relatively poor performance of the firm is due to a weak marcom strategy.

In the context of your chosen firm, you are required to outline a marcom plan that will boost revenue for the firm.


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