Explain primary reseach and cultural sensitivity issues, Marketing Research

Questions

  1. Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and use particular products to illustrate your answer.
  2. 'A firm's choice of foreign market entry method will be largely influenced by the economic, political, legal and technological environment encountered in the overseas market.' Discuss this statement using examples from a particular Asia Pacific market to explain your answer.
  3.  What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets for your firm's product. Give recommendations on the main sources of information the firm should use when conducting a segmentation analysis.
  4. Discuss ways to overcome the cultural sensitivity issues that are associated with the marketing of services in an overseas market. Use a specific services category in a particular country to illustrate your answer. Outline ways in which a firm may need to modify its services marketing approach when dealing with high as opposed to low-context cultures.

 

Posted Date: 2/18/2013 12:23:45 AM | Location : United States







Related Discussions:- Explain primary reseach and cultural sensitivity issues, Assignment Help, Ask Question on Explain primary reseach and cultural sensitivity issues, Get Answer, Expert's Help, Explain primary reseach and cultural sensitivity issues Discussions

Write discussion on Explain primary reseach and cultural sensitivity issues
Your posts are moderated
Related Questions
Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,

Pre-shipment Credit in Foreign Currency : This is an additional window to rupee packing credit scheme. This credit is available to cover both the domestic and imported inputs of t

Q: How Post Purchase behaviour of a consumer can be explained? Ans: Post-purchase behaviour engages all the consumers' activities and the experiences that follow the purchase.

You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce the risk in your decision making, you have requested t

Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b

Export of Spares: Warranty spares, whether indigenous or imported, of plant, equipment, machinery, automobiles or any other goods may be exported upto 7.5% of the FOB value of the

I have to do a marketing research of a customize cellphones company, for my marketing class, and I don''t have any idea of how to start. Could you help me.

Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis

NATURE OF EXPORT SALES CONTRACT: Contract is a legal concept. It has been defined in the Section 2(h) of the Indian Contract Act, the other party without any qualification. This p

Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a