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Question 1:
The product manager when introducing a new product wants the product to enjoy a long and happy life.
(a) How will the ‘life' of a product be conceptually analysed?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
Question 2:
a) Distinguish between the marketing concept and the societal marketing concept
b) Elaborate on the benefits of using the internet as a marketing tool
Question 3:
(a) Using examples, describe two characteristics of services.
(b) Elaborate on the elements of the marketing mix for services.
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