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Q. Explain Internal psychological procedure?
The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like the process by which an individual selects, receives, organises and interprets information to create a meaningful picture of the world The selective perception process Stage Description Selective exposure consumers select which promotional messages they will expose themselves to. Selective awareness consumers select which promotional messages they will pay attention to Selective comprehension consumer interpret messages in line with their attitudes, beliefs, motives and experiences Selective preservation consumers remember messages that are more meaningful or important to them The implications of this process assist develop an effective promotional strategy and select which sources of information are more effective for the brand.
Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe
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Developing the Ideas through Discussions: Discussion concerning a problem often produces useful information. Various new ideas can be developed through such as exercise. Hence a re
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Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why th
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Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat
Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a
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