Explain in detail about the direct marketing, Marketing Management

Explain in detail about the Direct marketing

Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationship with them based upon their responses to the direct communications.

In contrast to conventional approaches, direct marketing attempts to build a one-to-one relationship - a partnership with every customer - by communicating with the customers on a direct and personal basis.

If an organisation chooses to use direct marketing then it has to incorporate the approach within a marketing plan. This is since distribution is different, and changes in competitive environment may mean that prices need to change. 

Posted Date: 9/19/2013 1:59:01 AM | Location : United States







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