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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
QUESTION Awards for good performance are increasingly employed within the public service in many countries. These may or may not have a financial value. Performance-related pay
Advantages and Limitations: Experimental approach represents the most powerful method for testing hypothesis of the cause and effect relationship between variable. Becau
Question 1 List the legal provisions of Uniform Customs and Practices for Documentary Credit in relation to Letter of Credit Question 2 Write a note on i) Imports by 100%
Categories, Facets and Isolates: A solitary, unattached idea, which cannot be further, subdivided, and by itself it cannot form a subject, is called an isolate. For example, t
QUESTION 1 What were the main arguments for and against the Independence of Mauritius in the 1960s? QUESTION 2 "The President of the Republic of Mauritius is a constitu
Card Filing Work: After the Accession List is made the catalogue cards relating to the released documents are ready for merging with the catalogue. In the case of the Classif
User Needs and Use and User Studies: Libraries, information centres and databanks are now known as information facilities which exist for the benefit of users. The management
T he change manager The change manager is accountable for the day to day activities of the change management process for the Information Management team. This person must es
Question 1 Define conflict. Discuss four ingredients of conflict Question 2 Discuss four different types of conflicts which may occur in any organization Question 3 List
understand the prospect for growth in global services
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