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Explain about existence of marketing as an indispensable activity.
Existence of Marketing:
Marketing is as old as mankind that a young child trying to persuade his mother while buying him candy, which a politician trying to start people to east their vote into his favor or a person trying to persuade onto employer to hire him are all in practicing marketing. Within a more formal setup, business and non-business organizations are also involved in marketing.
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According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
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