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Question 1:
Using examples from a Business-to-Consumer market of your choice:
a) identify and explain different marketing communications tools that can be used to promote a product or service in this context .
b) Explain factors that influence selection among the various marketing communications tools available to a business in this context.
Question 2:
You are working as Marketing Executive with an organization of your choice. Using illustration from your business:
a) identify and explain the alternative channels of distribution that may be employed by your organization.
b) explain how your business could develop and maintain effective relationships with its channel members.
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
the implementation of the marketing mix
importance of pricing decisions to an organisation
#ques1. “Consumer mind is a Black Box” –Discusstion..
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Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
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