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Explain about the Price Leadership.
Price Leadership:
Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or command over the market, emerges like the leader of the business. The leading company after that makes the pricing moves that are duly acknowledged through other members of the reference market. Starting a price increase is typically the function of the industry leader.
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Should video game companies continue to alter their products to include other functions, such as email?
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Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
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Considering the concept of product life cycle, where would you put video games in their life cycle?
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
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