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Explain about the Price Leadership.
Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or command over the market, emerges like the leader of the business. The leading company after that makes the pricing moves that are duly acknowledged through other members of the reference market. Starting a price increase is typically the function of the industry leader.
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
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