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Q. Explain about Promotion Mix?
Meaning:- Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in order to sell goods and services to promote an idea.
Definition:- As per to Philip Kotler ‘A company's total communication mix-as well called promotion mix - consist of specific blend of personal selling, sales promotion, advertising, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
factors affecting the product life cycle
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
topic review
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
management improve the organizational climat
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