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Q. Example to have the consumer reflexively?
A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence of steps for doing various things (example how to send a package). Generally it is useful for firms to have their brand names incorporated into scripts (example to have the consumer reflexively ask the pharmacist for Bayer rather than an unnamed brand of aspirin).
Positioning engage implementing our targeting. For instance Apple Computer has chosen to position itself as a maker of user-friendly computers. Therefore Apple has done a lot through its advertising to promote itself through its unintimidating icons as a computer for 'non-geeks.' A Visual C software programming language in contrast is aimed a 'techies.'
Repositioning engage an attempt to change consumer perceptions of a brand typically because the existing position that the brand holds has turn into less attractive. Sears for instance attempted to reposition itself from a place that obtainable great sales but unattractive prices the rest of the time to a store that consistently offered everyday low prices. Repositioning in practice is extremely difficult to accomplish. A great deal of money is frequently needed for advertising as well as other promotional efforts and in many cases the repositioning fails.
just give an example of firm write about socially responsible indicating brief desciption?
identifying major alternative
Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos
Post-shipment Export Credit Guarantee and Export Finance Guarantee : Past-shipment finance given to exporters by banks through purchase, negotiation or discount of export bills or
I need help in preparing questionnaire for my study
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
the relationship between customer interest and company interest
Paradise land management case study
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Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler
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