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Question 1:
Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
Question 2:
(a) What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Examine the umbrella and portfolio approaches to branding?
Question 3:
Write short notes on the following :
(a) Importance of trade mark (b) Causes of brand failure (c) Five Discovery Skills that make innovators different (d) Concept of selling the brand inside (e) Globalisation v/s localisation strategies
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
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Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the
how are cereals distributed to reach the consumers
what is international marketing
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
Question 1: Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries. a) Iden
difference between heavy lift surcharge and long lift surcharge
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