Examine a range of general or marketing strategy options
(a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate the advantages and disadvantages of each of these
(b) Who are the major stakeholders in your organisation and what affect do they have on the strategy that it could introduce?
(c) What considerations should be taken into account to ensure that the stakeholders can participate in the development of the organisation's strategy?
(d) How should an organisation gain commitment to its strategies and their implementation from its stakeholders, especially its employees at all levels?