Evaluation of advertising media - television, Marketing Management

Q. Evaluation of advertising media - Television?

Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase in economic status of an average Indian available of T.V Sets has improved speedily.

Advantages:-

Strong Impact
Wide Coverage
Emotional Appeal
Flexibility
Attractive Message
Geographical Selectivity

Disadvantage:-

Expensive
Long Production Time
High Production Cost
Not suitable when the number of audience is less
Overloaded advertising
Detailed message cannot be given
Distrust
Obscenity and vulgarity
Fragmented Viewers

Related Discussions:- Evaluation of advertising media - television

Undermining the position of women - ethical aspects of ads, Q. Undermining ...

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

What is personal selling, What is personal selling? Explain the term in bri...

What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation

Principle of marketing, why BBA student needs study marketing

why BBA student needs study marketing

Business process, marketing business process of automobiles company.

marketing business process of automobiles company.

Show the disadvantages of support media, Q. Show the Disadvantages of Suppo...

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti

A assignment, rs. 50 a vibrant nail paint 10 ml

rs. 50 a vibrant nail paint 10 ml

Examine the umbrella and portfolio approaches to branding, Question 1: ...

Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?

Discuss the main approaches to integration, Question 1: (a) Highlight w...

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Use of celebrity endorsers, The use of Celebrity Endorsers: Your major...

The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re

Ri, right to safety of marketing management

right to safety of marketing management

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages