Evaluating the companys marketing, Marketing Research

Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate the marketing and competitive strategy for that company.

The structure of the Project;

  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • THE COMPANY (HISTORY OR BACKGROUND)
  • THE MARKET ENVIRONMENT (PEST AND PORTER's 5 FORCES MODEL)
  • MARKETING STRATEGY (SEGMENTATION / TARGETING / POSITIONING)
  • THE MARKETING MIX (THE IMPLEMENTATION OF 4PS OR 7PS)
  • EVALUATION OF THE COMPANY'S STRATEGIES AND TACTICS
  • RECOMMENDATIONS FOR FUTURE DEVELOPMENT
  • CONCLUSIONS
  • APPENDICES¬†
  • REFERENCES

 

Diagrams should be used to provide a good summary of the concepts under discussion. Tables can also be used to present numerical data.

Posted Date: 2/18/2013 5:56:45 AM | Location : United States







Related Discussions:- Evaluating the companys marketing, Assignment Help, Ask Question on Evaluating the companys marketing, Get Answer, Expert's Help, Evaluating the companys marketing Discussions

Write discussion on Evaluating the companys marketing
Your posts are moderated
Related Questions

Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C

Advance against Export Incentives : Advances against the export Incentives are given at the pre-shipments tags as well as the post shipment stage. However, the major part of the a

FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example

Forward Contracts : As you have learnt that entering into forward contract is one of the important method of dealing with the foreign exchange risk. Let us also remind you that in

Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici

Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a

Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy

The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This resea

Elucidate quota sampling Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quo