Evaluate the firms marketing strategy, Marketing Management

You are the Marketing Consultant working for a client in ANY ONE of the following firms: a soft drink manufacturer, a mobile telephone service provider, a bank, or a retail operator in the distributive trade. You have been asked to analyse the factors that have contributed to the success of your chosen firm.

With reference to your chosen firm, you have been asked to produce a report that addresses the following:

a. Critically evaluate the firm's marketing strategy and the key factors that have contributed to its success to date.

b. Identify and discuss the challenges that the firm may be facing over the next three years.

c. In the context of the challenges identified above, assess the strategic options available to the firm and recommend the most appropriate strategic response that would ensure growth of the firm over the next three years.

Posted Date: 11/27/2013 2:44:57 AM | Location : United States







Related Discussions:- Evaluate the firms marketing strategy, Assignment Help, Ask Question on Evaluate the firms marketing strategy, Get Answer, Expert's Help, Evaluate the firms marketing strategy Discussions

Write discussion on Evaluate the firms marketing strategy
Your posts are moderated
Related Questions
Characteristics of Sellings oriented concept of marketing, Marketing Management

Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br

Question: You have been asked to attend a Design Workshop, of 200 people, to discuss the main importance of conventional advertising mediums. Being a student of Creative Advert


What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact

what is creative selling and what are its advantages?

hstory of marketing

Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given