Evaluate the companys approach to innovation management, Business Management

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Select a company of your choice. You are to analyse, evaluate and critique the company's approach to Innovation Management. Identify who the key player/s is/are? Comment on the type of entrepreneurship style adopted by the key player/s and comment on the kind of environment, both internal and external that the company operates in. Finally, what strategic changes can you recommend if any, to improve the company's management of their innovation to sustain the business.


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