a) Based on the data for the years 1997, 1998, 1999, evaluate the business performance of Baxton Technology. Given this review what
i) unit sales
ii) $ sales
iii) $ contribution
iv) contribution margin
would you predict for the year 2000.
Explain your reasoning.
b) In WS#2 we calculated 2 distinct market shares for Baxton Technology (both market shares were based on unit sales). Discuss the logic of each of these measures of market share. If you were advising Baxton, which market share would you recommend as best indicating the strength of Baxton's competitive position? Carefully explain the logic of your reasoning. Can you suggest other more market oriented measure(s) of market share? Explain!