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1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
place\distribution
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
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