Elaborate the term packaging, Marketing Management

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Elaborate the term packaging?

Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical products have to be packed and labelled one which product feature as well as a critical one for raw products is packaging that comprises all to activities of designing and producing the wrapper or container for a product.

“Packaging comprises the activities of producing and designing the container for a product”.


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