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Elaborate the term packaging?
Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical products have to be packed and labelled one which product feature as well as a critical one for raw products is packaging that comprises all to activities of designing and producing the wrapper or container for a product.
“Packaging comprises the activities of producing and designing the container for a product”.
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
process of disigning distribution channel
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
importance of product differentiation
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Factors influencing pricing decisions
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
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