Economic value to customer, Microeconomics

Economic Value to Customer

Economic Value to Customer = EVCx = [LifeCycle costs of a competitor's product in relation to a home firm] - [Start-up Costs for the home firm's product] - [Post Purchase Costs for the home firm's product] + [Incremental Value of the home firm's product].

Posted Date: 10/16/2012 6:06:38 AM | Location : United States

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