E-marketing performance measures, Business Management

Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditional marketing performance measures): Traffic/ Visit duration / Conversion rate (visit to purchase) / Catalogue size / Sales value / Number of transactions / Number of users (as measured by the number of registered user accounts). In conducting the proposed research the researcher will depend on both traditional marketing and E-marketing performance measures. Namely: Financial measures / Competitive market measures / Consumer behaviour measures /E-marketing measures (such as: Conversion rate / Traffic / Visit duration / Number of transactions / Number of users).

Posted Date: 3/25/2013 4:09:18 AM | Location : United States

Related Discussions:- E-marketing performance measures, Assignment Help, Ask Question on E-marketing performance measures, Get Answer, Expert's Help, E-marketing performance measures Discussions

Write discussion on E-marketing performance measures
Your posts are moderated
Related Questions
Question 1: (i) An organisation evolves in a specific and general environment. Discuss, using examples, the components of each environment. (ii) ‘Ethical workplace behavi

Use VBA code that will be triggered on the click of a button on the order sheet, to add the order for each garden to the Sales Database sheet. Produce a written comparison of sp

Most people do not have any comprehension of the magnitude of the total costs to the firm resulting from a new hire. This assignment will provide the student with an understanding

What do you mean by Performance Appraisal? Performance Appraisal: This appraisal is an impartial and systematic assessment of an employee’s performance onto the job, alon

What are the types of Entrepreneur on the type of Business? Classification of Entrepreneur based on the type of Business: a. Industrial Entrepreneur: It is an entrepreneur

What do you understand by “line balancing”? What happens if balance doesn’t exist?

QUESTION 1 (a) By using a diagram, fully explain the steps of the communication process. (b) Elaborate on five barriers that affect communication arising from individuals ha

What are the important objectives of job evaluation? Objectives of job evaluation are as given below: 1. Chooses the relative values of various jobs in an organization. 2

Olympic Games 2012 a) Revenue expenditure is spending on the daily running of a business, such as materials and wages used in the preparation for the 2012 Olympic Games. Ca

Question 1: (a) What is the purpose of the EIA process (b) Differentiate between the terms environment impact and environmental aspect (c) Do you think public participati