E-marketing performance measures, Business Management

Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditional marketing performance measures): Traffic/ Visit duration / Conversion rate (visit to purchase) / Catalogue size / Sales value / Number of transactions / Number of users (as measured by the number of registered user accounts). In conducting the proposed research the researcher will depend on both traditional marketing and E-marketing performance measures. Namely: Financial measures / Competitive market measures / Consumer behaviour measures /E-marketing measures (such as: Conversion rate / Traffic / Visit duration / Number of transactions / Number of users).

Posted Date: 3/25/2013 4:09:18 AM | Location : United States







Related Discussions:- E-marketing performance measures, Assignment Help, Ask Question on E-marketing performance measures, Get Answer, Expert's Help, E-marketing performance measures Discussions

Write discussion on E-marketing performance measures
Your posts are moderated
Related Questions
Illustrate the definition of work measurement? Definition of work measurement: Work measurement is described as the application of techniques designed to set up the time

How can a leader or fonder help create a strong culture in an organization? Can any founder create a culture? Explain.

QUESTION Corporate Social Responsibility (CSR) is generally used to describe business's efforts to achieve sustainable outcomes by committing to good business practices and sta

Brynjolfsson and Hitt (1998) suggest that the "greatest benefits of computers appear to be realised when computer investment is coupled with other complimentary investments". Br

The activities of phase 6 are the followings. 1. Define  the new  flow of work, 2. Model  the new process steps, 3. Model the  new  information  requirements , 4. Descr

QUESTION a) Briefly explain the following two methods of e-procurement: i. Reverse Auctions ii. Industrial Malls b) Elaborate on three characteristics essential for e-


It goes by many terms - information overload, analysis paralysis, data dumping, and so on. You know what we''re talking about. It is indeed greater to live in the information age w

Question 1: (a) Why must management delegate some authority and responsibility in large complex organisations? (b) Why, in practice, many managers are reluctant to delegate

#question;how to write a research problem in a clearly research language?