E- marketing environment, Marketing Management

E- Marketing environment:

The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicate with the customers, plus new channels to reach business partners. -M the same time, the environment poses competitive, economic, and other threats.

Legal factors: current and pending legislation can greatly influence E -Marketing influence strategies. Chief among those are laws concerning privacy, digital property (including copyright) and fraud. Privacy is difficult to legislate, yet it is critically important to consumers who routinely yield personal information over the internet. Digital property problems began in the Web's early days and continue to puzzle firms and lagislators alike. In a medium where content is freely distributed, it can be freely ripped off not a good thing for the content autohors. Spam, offensive content, and in the other forms of personal expression conflict with the user rights and, thus, forms an ongoing discussion among lagislators. How can governments balance freedom of the expression against consumer needs? Finally, new technology brings new opportunities for the fraud. Although regularly agencies are working hard to prevent fraud, enforcement is difficult in a network world.

Technology: technological developments are alternating the composition of internet audiences as well as the quality of the material that can be delivered to them. Also important are technological concerns in developing countries. As communication improve and more people use handheld devices, new geographic markets develop. Further, E -Marketing is evolving through software advances. For instance, technologies that target consumers according to their online behaviour are becoming increasingly. Incorporating these technologies into Web site design can give a firm a distinct competitive advantage. Technology lowers costs. Many firms have money on staff and paperwork via electronic order processing, billing, and e -mail. Conversely, technology can be a costly investment. Web page development can cost millions of dollers, and large e -commerce operations requires expensive hardware and software, especially if they use extensive data gathering and distrinbution applications. Meanwhile, technology is emerging for improved security, new payment instruments, and low bandwidth. Over time, new technologies continue to emerge, which make current investments obsolete. Finally, putting technology to use entails a steep learning curve. Firms must, therefore, pay close attention to both technology and strategy if they are to succeed with a viable business model, on or off the internet. 

Posted Date: 9/19/2012 8:13:52 AM | Location : United States

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