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DRIP elements of marketing communications
DRIP element
Examples
Differentiate
Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.
Reinforce
Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).
Inform/make
Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.
Persuade
So good milk is better for us than ordinary milk.
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As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
discuss about the consumer mind is a black box
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
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Should video game companies continue to alter their products to include other functions, such as e-mail?
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