Drawbacks of business-to-business e-commerce, Marketing Management

Assignment Help:

Question :

a) Show and describe the cultural and social factors that can influence buyers' decisions.

b) In a buying center purchasing process, which buying center participant is most likely to make each of the following statements-a buyer, decider, gatekeeper, influencer, user?

  • "This bonding agent better be good, because I have to put this product together."
  • "I specified this bonding agent on another job, and it worked for them."
  • "Without an appointment, no sales rep gets in to see Mr. Johnson."
  • "Okay, it's a deal-we'll buy it."
  • "I'll place the order first thing tomorrow. 
  • "I don't see any reason why we can't use this bonding agent on the next job."

c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo.

d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce.


Related Discussions:- Drawbacks of business-to-business e-commerce

Explain types of unfair trade practices, Q. Explain types of Unfair Trade P...

Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th

Explain overall objective of marketing information system, Explain about th...

Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors

Marketing communication, Problem 1 (a) The development of inter-organi...

Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble

Define emphasis of marketing to offer product to customers, Define emphasis...

Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl

Consumer behavior, ASSIGNMENT’S OBJECTIVE • To give the student the chance ...

ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun

Explain the term- promotion of product, Explain the term- Promotion of prod...

Explain the term- Promotion of product Promotion:   If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient

How they are manipulated to achieve competitive edge, Question 1: McCar...

Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which

Define the concept of marketing information system, Define the concept of M...

Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu

Product mix, product mix of the lg company

product mix of the lg company

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd