Drawbacks of business-to-business e-commerce, Marketing Management

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Question :

a) Show and describe the cultural and social factors that can influence buyers' decisions.

b) In a buying center purchasing process, which buying center participant is most likely to make each of the following statements-a buyer, decider, gatekeeper, influencer, user?

  • "This bonding agent better be good, because I have to put this product together."
  • "I specified this bonding agent on another job, and it worked for them."
  • "Without an appointment, no sales rep gets in to see Mr. Johnson."
  • "Okay, it's a deal-we'll buy it."
  • "I'll place the order first thing tomorrow. 
  • "I don't see any reason why we can't use this bonding agent on the next job."

c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo.

d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce.

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