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a) Show and describe the cultural and social factors that can influence buyers' decisions.
b) In a buying center purchasing process, which buying center participant is most likely to make each of the following statements-a buyer, decider, gatekeeper, influencer, user?
c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo.
d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce.
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Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
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Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
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product mix of the lg company
evaluate promotional strategies used by retailers
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