Discuss the steps in the marketing research process, Marketing Research

Question 1:

a. List down and discuss the different steps in the Marketing Research Process.

b. Discuss the importance of correctly defining the research problem.

Question 2:

List down and discuss in detail the common qualitative research techniques.

Question 3:

Write short paragraphs on any three of the following:

1. Ethics and Marketing Research
2. Research Report
3. Primary and Secondary Research
4. Types of Market Research

Posted Date: 12/2/2013 12:18:26 AM | Location : United States







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