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Question 1:
a. List down and discuss the different steps in the Marketing Research Process.
b. Discuss the importance of correctly defining the research problem.
Question 2:
List down and discuss in detail the common qualitative research techniques.
Question 3:
Write short paragraphs on any three of the following:
1. Ethics and Marketing Research 2. Research Report 3. Primary and Secondary Research 4. Types of Market Research
Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh
What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
1. Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c
explain Henry Assael Model of buying decision behavior along with the diagram”.
While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
what is the best way to obtain information about what consumers actually do
KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l
Amount: The loan amount is decided on the basis of export order and the credit rating of the exporter by the bank. Generally the amount of packing credit will not exceed FOB value
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