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Question 1 Define e-tailing. Explain the future of electronic retailing
Question 2 Explain the factors which are leading to the growth of retail sector
Question 3 Describe the tools of Integrated marketing communication
Question 4 Discuss the Retail pricing strategies
Question 5 Write a short notes on:
A. Types of retail store location with examples
B. Factors affecting retail store location.
Question 6 Write a short notes on:
A. Classification of retail consumers based on shopping.
B. Types of Buying behaviour
CONSUMER MIND IS A BLACK BOX-DISCUSS
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
If b+c=3a,then the value of cotB/2 cotC/2 is equal to....
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
defition of place
Consumer mind a black box-discus..?
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