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Question 1:
a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables?
b) Explain how ‘organisational buying' situations differ from ‘consumer buying' situations and discuss the idea of an organisational decision making unit (DMU).
Question 2:
a) Appraise the value of the product life cycle (PLC) concept in strategic product planning.
b) Discuss the principles of market ‘skimming' and market ‘penetration' pricing Strategies.
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What
three types of methods used for measuring customer satisfaction
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
Explain the various approaches that are followed by FMCG Companies in test marketing.
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
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